Newsletter

SMARTER UNDERWRITING, FASTER COVERAGE

Tech is transforming how life insurance gets approved.

Many life insurers are now using Artificial Intelligence (AI) and health data to speed up underwriting. That means fewer medical exams, faster approvals, and more personalized pricing. If you're healthy and tech-savvy, you could benefit from lower premiums and quicker access to coverage.

What this means for you:

• Wearables like Fitbits and Apple Watches may help you qualify for discounts
• Accelerated underwriting is ideal for younger, healthier applicants
• It's easier than ever to compare and apply online

Quick tip: If you’ve been putting off coverage, now’s a great time to explore simplified options.

LIVING BENEFITS ARE GAINING GROUND

Life insurance isn’t just about death—it’s about living well.

More policies now include “living benefits,” which let you access funds if you face a serious illness like cancer, stroke, or heart attack. Some term policies also offer conversion options, allowing you to switch to permanent coverage without a new medical exam.

Why it matters

• Living benefits offer financial support during health crises
• Conversion features give flexibility as your needs change
• Many shoppers still don’t know these options exist

Quick tip: Ask us about chronic illness riders or term-to-permanent conversion features.

REGULATORY SHIFTS YOU SHOULD KNOW

New rules are reshaping the life insurance landscape.

Regulators are pushing for more transparency, stronger consumer protections, and better use of data. The National Association of Insurance Commissioners (NAIC) is advocating for clearer policy language and improved oversight of digital platforms.

Key developments:

• Simplified disclosures to help consumers understand coverage
• Stronger safeguards around AI-driven underwriting
• More flexibility for states to tailor health-related insurance rules

Quick tip: Review your current policy to ensure it aligns with new standards and your evolving needs.

About Paul Cholak

Paul has over forty years of benefits experience and has been Director of Employee Benefits for large companies, as well as a benefits consultant with major consulting firms. He understands the life and health insurance needs of individuals and families of all ages. He also has considerable experience in selling life and health insurance to employer groups.

He guides you through the steps of getting insurance and is available to help you both BEFORE and AFTER you've made your purchase decision.